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Remarkably, the findings indicated a partial mediation effect of CSR on the relationship between CR and customer behavioural intention. CSR was also found to have a significant positive relationship with Corporate Reputation which shares the view of Reputation Institute (2009, cited in Trotta et al, 2011). Moreover, the analysis of this relation contributed to CSR literature by investigating the multidisciplinary domain of CSR on customer purchasing intention. With reference to CSR practices and customer purchasing decision, the results revealed a positive significant relationship between them, also consistent with the results of the study of Klein & Dawar (2004). Drawing from the analysis, it was found that there is a significant positive relationship between perceived CSR activities and customer-stakeholder satisfaction in the post FC which is in line with literature of stakeholder model and supports the views of Luo & Bhattacharya (2006). Primary data was sourced from 92 usable questionnaires (response rate 46%) from UK banks customers. The hypothesised relationships between CSR and respectively customer satisfaction, customer purchasing decision and CR were evaluated using a quantitative method based on a positivist research paradigm. The study reviews various works of literature concerning the topic at hand.

It is concerned with the perception of CSR activities in the post FC, the likelihood of the convergence between banks CSR activities and its customer-stakeholder needs and the implications of CSR on their attitudes as well as on Corporate Reputation (CR). This study attempts to get to the heart of much of the debate about CSR development in light of that FC. One consequence of the ethical violations and corporate excess malfeasance of many banks that brought UK banking industry into the firing line (Herzig & Moon, 2011 Bouvain et al, 2013) has been the call for reforms concerning its responsibilities towards the society (Williams & Elliott, 2010 Sun et al, 2010). Seven years on from the tumultuous events of 2007 financial crisis (FC), yet, many aspects of the banking industry are unrecognisable when compared to the pre-crisis era despite the growth in the UK economy that seems finally to be gaining traction.

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